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Husky Stadium will become Columbia Bank Stadium in a record $70 million deal
Columbia Bank's $70 million tops Alaska's earlier UW deals
Source: Sports Business Journal
View as table
| Value | |
|---|---|
| Columbia Bank: stadium | $70 million |
| Alaska: stadium and arena, 2015 | $42 million |
| Alaska: arena, 2026 | $28.4 million |
If you go to Husky games, get ready for a new name. The University of Washington announced Thursday that Columbia Bank bought the naming rights to Husky Stadium for $70 million over 10 years, and the Board of Regents approved it. At $7 million a year, it's the largest stadium naming deal in college football.
It's the first time the stadium itself has had a corporate sponsor. The new name starts Jan. 1, 2027, and Columbia Bank also becomes a fourth signature partner alongside Alaska Airlines, PepsiCo and Starbucks.
- Talks began: June, after Alaska's renegotiation window closed
- Broker help: Tod Leiweke of One Roof Sports & Entertainment
- Logos: Columbia Bank Stadium marks at the 25-yard lines
- Both naming deals combined: more than $100 million over a decade
The new name arrives Jan. 1, 2027 and runs a decade
- MarchAlaska Airlines extends its Hec Edmundson Pavilion naming deal for 10 years
- JuneUW starts talks with Columbia Bank
- Nov. 12UW announces the Columbia Bank naming-rights deal
- Jan. 2027The name Columbia Bank Stadium takes effect
- Jan. 2037The 10-year agreement is set to end
Sources: The Seattle Times, FOX 13 Seattle
UW president Robert Jones said at a press conference it was “critically important to have a company with deep roots in the community.” The athletic department has projected a cash flow deficit of about $16 million this fiscal year, according to On Montlake.
